Many wedding related web sites today write their web site copy as if they are trying to address a stadium full of customers. The problem with this approach is that the message becomes diluted and confusing. Instead, pick one customer (in this case a bride or groom), and write the copy as if you are targeting just him or her. American Novelist, John Steinbeck, who won the Nobel Prize for Literature in 1962 states “your audience is one single reader; and I have found that sometimes it helps to pick out one person - a real person you know, or an imagined person - and write to that one”. Literature is no different than writing website copy. With our Web Strategy Consulting Services, we help tackle the challenges of online copywriting as well as:

• Understanding Your Metrics
• Improving Your Navigation
• More effective Call To Action
• Reduce Download Speed
• Substance Over Style
• Recapture Lost Sales
• Creative Content

There are hundreds of thousands of wedding vendors all competing for the same brides. What makes you different from them? What differentiates you from the other wedding consultant in your city? With these services, we can help you answer these questions and more importantly, turn your web site visitors into customers.